Imagine being a spirited tween or teen, bursting with creativity and seeking a brand that truly resonates with your vibrant personality. That’s where Angels and Tomboys comes into play. Founded by sisters Madison and Mallory Boyd alongside their mother Viara, this unique skincare and beauty products company has made its mark by catering specifically to young girls. Established in Memphis, Tennessee, in May 2014, Angels and Tomboys offers fun, unique, and healthy skincare products filled with playful fragrances like Watermelon Funk and Cherry Star Glam. Their journey from a startup to a recognized brand is as entertaining as their product line. But you may wonder, how did appearing on “Shark Tank” influence their trajectory? And where is the company now?
Angels and Tomboys Pitch and Deal at Shark Tank
The “Shark Tank” experience was a pivotal moment for the Boyd sisters. They arrived on stage in Season 8, Episode 803, armed with enthusiasm and an innovative line of handmade body sprays and lotions. Their aim was to secure $55,000 for 20% equity to lift their business to greater heights. At that time, they had successfully sold 5,000 units, generating $59,000 in net revenue. The Sharks showed interest despite market competition concerns, but it was Daymond John and Mark Cuban who saw prospective growth and offered $60,000 for 33.3% equity, down-scaling the company’s valuation from $275,000 to $180,000. This partnership turned out to be a significant boost for Angels and Tomboys. Having industry experts like John and Cuban on board provided the sisters with strategic guidance and resources.
Is Angels and Tomboys Still in Business?
Yes, Angels and Tomboys is very much still in business. However, their journey has not been without its challenges. After facing some setbacks, particularly around 2018, both the online presence and the Memphis store faced difficulties, eventually leading to the store’s closure in early 2019. Nevertheless, not one to back down, the company revamped its strategies and offerings, relaunching in October 2023. They embraced a new focus on plant-based skincare products while introducing fresh collections designed to captivate their young market. This relaunch was further marked by a launch event held in Memphis on November 1, 2023.
Angels and Tomboys Net Worth
Estimating the net worth of a company like Angels and Tomboys offers insight into its financial journey. As of 2025, the company’s net worth is approximately $260,000. This figure reflects a growth rate of about 10% each year since relaunching. Such growth wasn’t merely a stroke of luck; rather, it’s a testament to the innovative approaches and relentless efforts from Madison and Mallory. New product lines, revamped strategies, and a persistent focus on customer needs have been pivotal in reaching this valuation, making it a promising venture even after overcoming numerous hurdles.
What’s Happened Since Shark Tank?
Since the memorable pitch on “Shark Tank,” Angels and Tomboys have experienced both highs and lows. Immediately following their appearance on the show, there was an overwhelming surge in sales, boosted website traffic, and enhanced social media exposure. The guidance from Daymond John and Mark Cuban proved instrumental in navigating early growth phases. By May 2018, the company celebrated a significant milestone by opening its first brick-and-mortar store in Memphis, enhancing its brand presence.
However, the subsequent period wasn’t devoid of challenges. The online store experienced a decline and faced product availability issues by mid-2021. Despite these struggles, Madison and Mallory’s resilience shone through when they relaunched the brand in October 2023. Emphasizing plant-based ingredients, they struck a chord with conscious consumers and reconnected the brand with its core audience. They also expanded into community initiatives by establishing the Girlhood Academy, a nonprofit for empowering young girls.
Angels and Tomboys Business Overview
From its inception, Angels and Tomboys has catered to the fun-loving spirit of tweens and teens with its exciting range of skincare products. Focused on creating safe, unique, and playful scents, the company’s products are infused with natural ingredients, real fruit extracts, and essential vitamins to maintain healthy young skin. The playful names of the fragrances like Frozen Hot Chocolate hint at the creativity woven into their branding strategies. The company’s decision to focus on plant-based formulations aligns with the growing demand for eco-friendly products. This strategic direction not only meets consumers’ increasing expectations for sustainable choices but also illustrates the company’s adaptability.
How Shark Tank Helped Shape Angels and Tomboys’s Future
The impact of “Shark Tank” on Angels and Tomboys cannot be overstated. The exposure received from the show gave an immediate sales boost and significantly increased brand visibility across digital platforms. Collaborating with seasoned entrepreneurs like Daymond John and Mark Cuban didn’t just bring financial investment but also opened doors to invaluable mentorship opportunities. Their experience and wisdom helped Madison and Mallory in refining their business models, enhancing marketing strategies, and navigating the competitive marketplace effectively. This strategic guidance was fundamental in overcoming the operational setbacks they faced, allowing Angels and Tomboys to stand resilient during challenging times. Additionally, setting up a physical store enabled them to directly interact with their customers, further embedding their brand within the local community.
Conclusion
The journey of Angels and Tomboys serves as an inspiring story of innovation, resilience, and strategic perseverance. From their modest beginnings in Memphis to securing a deal with influential “Shark Tank” investors, Madison and Mallory Boyd have led a venture that exemplifies youthful creativity and determination. Their ability to pivot challenges into opportunities, particularly during their relaunch, showcases the dynamic nature of entrepreneurship.
Today, with a focus on plant-based products and community-oriented initiatives like the Girlhood Academy, Angels and Tomboys continues to thrive, infusing both fun and responsibility into the skincare industry for young girls. For more information about navigating business challenges and successes, you can visit our website for insightful commentary and guidance.
