If you’ve ever wrestled with a traditional duvet cover, you know how cumbersome and elusive they can be. Enter Beddley, a revolutionary brand founded by Lola Ogden. Beddley isn’t just another bedding product; it’s a breath of fresh air, especially for those who value both convenience and style in their bedroom decor. Born from Lola Ogden’s expertise in chemistry and business acumen, and with an eye for practical design, Beddley introduced a duvet cover that opens on three sides. This design innovation makes the chore of changing covers as easy as laying the duvet on top and zipping it up. With a remarkable pitch on the hit show “Shark Tank,” Beddley captured public attention. But what has happened since then? Let’s explore the journey, challenges, and triumphs of Beddley post-Shark Tank.
Beddley Pitch and Deal at Shark Tank
Lola Ogden stepped into the “Shark Tank” during Season 11 in 2020, presenting Beddley with admirable poise and determination. She sought an investment of $150,000 for a 10% equity stake in her company. Ogden’s pitch highlighted the ease of its three-sided opening, setting it apart from traditional duvet covers. By simply laying the duvet down and zipping it up, the product promised a hassle-free experience. However, despite the demonstration praising its practicality, the Sharks hesitated. They were particularly concerned about Beddley’s sales performance, which was a modest $40,000 over two years. This concern, coupled with a critique of the marketing strategy, led none of the Sharks to make an offer.
Is Beddley Still in Business?
Absolutely! Beddley is not only still in business but is also thriving. The exposure from its Shark Tank appearance enhanced its brand recognition significantly. Even though Beddley did not secure a deal, the buzz created by the show led to increased interest and sales, proving that sometimes, the journey is as important as the destination. There is a clear passion behind the business, seen by how Ogden navigated post-show challenges, especially during the COVID-19 pandemic. Their strong online presence continues to attract a growing customer base.
Beddley Net Worth
Beddley has witnessed substantial growth since its Shark Tank appearance. As of June 2021, the company claimed lifetime sales of around $4 million. The brand’s current net worth stands at an impressive $4 million. This financial growth illustrates the power of innovation combined with resilience. Ogden’s decision to temporarily pivot the production line to face masks during the heights of the COVID-19 pandemic demonstrated adaptability, which in turn bolstered Beddley’s valuation.
What’s Happened Since Shark Tank?
After appearing on Shark Tank, Beddley saw a notable positive shift in its business trajectory. The company experienced a significant pivot during the COVID-19 pandemic, suspending duvet cover production in favor of making face masks. Normal operations resumed in mid-2021. Beddley’s ability to adjust during unprecedented times was a testament to its resilience. The exposure from the show, even without a Shark deal, resulted in an increase in visibility that led to further engagement and market penetration. The company also expanded its product line, launching new collections such as the Classic Plus Collection, Embroidery Collection, and Grace Collection. These collections offer a mix of styles and sizes, catering to a variety of customer preferences.
Beddley Business Overview
Beddley is a forward-thinking brand thriving on innovation and quality. The cornerstone of its success is its premium long-staple cotton duvet covers featuring a unique three-sided zipper system and corner ties, offering ease of use that conventional options lack. All products are Oeko-Tex certified, assuring customers of their safety and premium quality. Beddley sells products online, offering a range of styles, colors, and sizes, from twin to California king, with prices ranging from $129 to $279, thus catering to diverse tastes and budgets. Though not yet available in physical stores, the brand has effectively capitalized on online shopping trends to retain and grow its customer base.
How Shark Tank Helped Shape Beddley’s Future
Beddley’s appearance on Shark Tank proved invaluable, even without securing funding. The show undoubtedly propelled Beddley into the limelight. This exposure transformed into market awareness, helping Beddley substantially grow its customer base. Publications such as Cosmopolitan and PureWow have featured Beddley, accelerating its visibility and aiding in establishing credibility in home textiles. The Shark Tank experience offered invaluable feedback and insights for Ogden, sharpening her marketing strategy and operational focus. This feedback helped in laying down a robust framework for overcoming initial hurdles and refining product offerings further, managing to push Beddley towards a path of sustained growth.
Conclusion
Beddley’s journey from a unique concept on paper to a thriving business model serves as an inspiring example of how determination and innovation can overcome challenges. Lola Ogden’s resolve to innovate and improve home comfort has crafted a path forward for Beddley that promises continued growth. While the company didn’t secure a deal on Shark Tank, the experience provided an undeniable boost, establishing Beddley as a recognizable brand in an otherwise traditional market. Today, Beddley stands as a testament to what a pioneering idea, coupled with operational resilience, can achieve. Visit our website to explore more about innovative businesses like Beddley.
