Yum Crumbs, a burgeoning dessert toppings company, is making waves in the industry with its innovative flavors and family-driven business model. Founded in January 2020 by Delson Jeanvilma and his family, Yum Crumbs quickly carved out a niche for itself by crafting low-sugar, non-dairy toppings that perfectly blend the textures of cookies and sprinkles. Located in Edgewater, Florida, this family-run business has captured the hearts of dessert enthusiasts nationwide, standing out with its commitment to creating unique products that appeal to health-conscious customers. In this article, we’re going to explore Yum Crumbs’ journey, their Shark Tank experience, their current status, and how they have evolved since stepping into the spotlight on national television.
Yum Crumbs: Pitch and Deal at Shark Tank
Appearing on Shark Tank is a significant milestone for any budding entrepreneur, and for Delson Jeanvilma, it was a monumental moment shared with his son, Zayden. On Season 15, Episode 7, which aired on November 17, 2023, the father-son duo brought Yum Crumbs to a national audience, with the bold request for a $100,000 investment in exchange for a 10% equity stake. This valuation pegged the company at a notable $1 million. The pitch highlighted Yum Crumbs’ diverse product lineup, encompassing over 26 distinct flavors—everything from Santa Claus Toppings to Candy Cane—with seasonal offerings keeping customers excited year-round.
The Sharks were intrigued, and after some back-and-forth negotiations, Barbara Corcoran and Daymond John saw potential in Yum Crumbs, ultimately offering the requested $100,000 but for a 20% share in the business. Delson accepted, marking a pivotal moment for Yum Crumbs’ growth trajectory. This introduction to Shark Tank not only provided the capital infusion needed but also brought invaluable mentorship and credibility to the brand.
Is Yum Crumbs Still in Business?
Indeed, Yum Crumbs continues to thrive following their appearance on Shark Tank. The exposure from the show catapulted their presence, leading to a surge in orders and necessitating an expansion of their production capabilities. Currently, Yum Crumbs operates at full capacity within their 2,500 square foot manufacturing facility, aiming to meet the growing demand spurred by their enhanced visibility. Their continued operation isn’t just about churning out products—it’s about innovation and expansion.
The company’s ability to stay relevant in the crowded dessert markets can be attributed to their creative new offerings and strategic partnerships, which we will explore in detail below. Yum Crumbs isn’t just surviving; they’re expanding, proving that family-driven businesses can achieve great heights with passion and ingenuity.
Yum Crumbs Net Worth
As of August 2024, Yum Crumbs boasts an estimated net worth of $1 million, a testament to its rapid growth and the team’s dedication. This figure captures not only the current valuation but the potential that investors and industry insiders see in the brand. Yum Crumbs’ journey from its inception in 2020, with lifetime sales reaching $1.7 million, underscores their remarkable market penetration in a relatively short span of time.
In 2023 alone, they are projected to close with an annual revenue of $900,000, breaking down to a remarkable $200,000 in profit. The impressive profit margin is driven by strategic pricing and efficient production, with the cost per packet at a mere 42 cents, while selling at $5.49. Most of their sales (85%) come from bulk orders to bakeries and ice cream shops, showcasing the widespread appeal and utility of their products in the commercial sector.
What’s Happened Since Shark Tank?
Yum Crumbs seized the opportunity post-Shark Tank to elevate its brand and offerings. The appearance on the show served as a launchpad for new partnerships and product innovations. A strategic alliance with major retailers, including Wawa, extended their distribution reach significantly. Additionally, a noteworthy development is their collaboration with one of the largest craft store chains in the country, signaling Yum Crumbs’ versatile appeal beyond traditional markets. They’ve cleverly diversified their product lineup by introducing DIY ice cream sandwich kits in collaboration with True Scoops, giving consumers an interactive way to enjoy their favorite treats. This expansion of products now includes skinny tumblers and sour powder, further catering to varied consumer preferences. Yum Crumbs has also cultivated a strong social media presence, reinforcing their brand and engaging with customers directly, resulting in over 1335 five-star reviews on Judge.me by August 2024. This consumer feedback continues to validate their dedication to quality and flavor.
Yum Crumbs Business Overview
Yum Crumbs has positioned itself as an innovative leader within the dessert toppings space. Their product range, featuring more than 26 flavors, spans from the whimsical to the classic, delivering joy with every purchase. Prices range from $12.99 for a 12oz packet to $44.99 for a 64oz package, accommodating a variety of customers from individual households to large-volume commercial buyers. For the curious or indecisive, Yum Crumbs offers a sample pack of 26 flavors for $19.99, allowing consumers to explore their diverse offerings without a large commitment.
Sales figures reveal a consistent and impressive growth pattern: from $220,000 in 2020, skyrocketing to $575,000 in 2021, followed by $462,000 in 2022, and $505,000 in sales for the year-to-date of 2023, with projections of reaching $900,000 by year’s end. These numbers reflect Yum Crumbs’ ever-growing customer base and popularity stemming from their unique product proposition.
How Shark Tank Helped Shape Yum Crumbs’ Future
Participation in Shark Tank was a transformative event for Yum Crumbs, opening doors to opportunities previously unreachable. Beyond the financial investment, the mentorship from Barbara Corcoran and Daymond John offered insights into scaling and sustaining growth amidst rising demand. The media exposure magnified their brand presence, driving a wave of consumer interest that translated into meaningful sales and partnerships. This newfound visibility, coupled with strategic guidance, positioned Yum Crumbs to expand their manufacturing capacity and maintain their momentum.
The funding allowed Yum Crumbs to upgrade their facilities, ensuring they could meet the increased demand without compromising on quality. This investment in infrastructure is pivotal in sustaining long-term growth, as Yum Crumbs continues to innovate within its niche market.
Conclusion
Yum Crumbs is an exemplary tale of entrepreneurship, family unity, and creative innovation. From their humble beginnings in Edgewater, Florida, to becoming a recognized brand nationwide, Yum Crumbs stands as a testament to dedication and passion. Their journey through Shark Tank paved the way for broader horizons, bringing financial and strategic support from seasoned entrepreneurs.
In a few short years, Yum Crumbs has become a beloved name for dessert lovers, bringing whimsical, low-sugar options to households and businesses alike. With their eyes set on continued growth and new flavors in the pipeline, the future looks bright for Yum Crumbs as they continue to sweeten the lives of their customers one topping at a time. For more information on similar business journeys and updates, feel free to check out insights at The Mint Business.
